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Meet the Startup Bubble Machine

Meet the Startup Bubble Machine

Apr 3, 2012

When it comes to catching bubbles, I’m no good. When I started at Waterloo, it was 2000 and the tech bubble had just begun its rapid implosion. By the time I was done in 2005, Pets.com was a distant memory, Google was king, and the housing bubble had reached Bubblicious proportions. By the time I could buy my very own condo in Phoenix, well, we all know what happened.

Fast forward to 2012, and my bubble luck might finally be turning. Today, I find myself in the gaseous fizz of what might be the next great bubble of our time. Like a tired comic book reboot, technology is back. Today, myself, along with a screaming mass of others, are running around with goofy-sounding, border-line retarded ideas hoping to pave ourselves a yellow brick road like it was 1993.

But this is not your older brother’s bubble. The smart ones know that most of these ideas will fail and make no money for anybody.  Yet there is still money to be made, and its in the ecosystem thats sprung up around the concept of a ‘startup’.

Confused? Look no further than the “Lean Startup Machine”.  This is an entire business around the templating of strands of common sense. But its been packaged, and marketed as a way for startups to “innovate”. Call me old fashioned, but slap all the release cycles you want around a piece of shit, but at the end of the day, it will just be a turgid mass wrapped in a HTML bow.

Be it a methodology, framework, or incubator, there is no end to the litany of businesses springing up around the startup hype machine. It appears we have learned something from the 90s, and this time around,  the ones who will walk along the gold bricked road might not be those building the startups, but rather the bricklayers and masons helping others to build their own.

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